Oura Buys 500 Pine, Building a Permanent San Francisco Home — With a Nordic Touch

Oura, the Finnish company behind the Oura Ring, has purchased 500 Pine Street in San Francisco to serve as its new headquarters — a 56,179-square-foot building that will undergo renovations through the rest of 2026 to bring Science, Design, and Hardware labs together with the company's operational teams under one roof. CEO Tom Hale called it "the next chapter for Oura," pointing to San Francisco as the city that has become "the center of gravity for our leadership, science, and cross-functional talent."

Oura is choosing to carry real pieces of its origin into this new chapter. The renovation will preserve the building's original fireplace as a nod to the company's Finnish heritage, alongside Nordic design touches woven throughout the space, and storytelling elements tracing Oura's path from its earliest days in Finland. The company has been explicit that its foundation remains in Finland. Oura Health Oy continues to lead core engineering, product, and innovation work there, with San Francisco positioned as headquarters and "one of several important hubs" supporting a genuinely global team.

The move comes as Oura has confidentially filed for a US IPO and restructured its legal parent company to be American. Oura is building its Finnish roots permanently into the walls of its new home, even as its capital, governance, and legal structure fully Americanize. It's a small, physical answer to a much bigger question already playing out across the company: what does a Nordic company keep, and what does it let go of, as it grows into something far larger abroad.